Hotel companies can now boost operational performance while also enhancing the guest experience through our integration of leading real-time identity authentication and validation solution Intellicheck Mobilisa’s Guest ID™ into SkyTouch Hotel OS®, the most widely used cloud-based hotel operating system. The software integration aims to reduce fraud while expediting check-in, resulting in a quicker, more [...]
There is as much fiction as fact when it comes to EMV, the much-discussed U.S. transition from magnetic stripe to chip payment cards. The most outstanding fact, undisputed amidst all the rhetoric, is that it will become reality in the U.S., perhaps as soon as the October 2015 liability-shift deadline that looms ahead. Here are [...]
SkyTouch Technology will be hitting Austin, Texas June 15-18 for HITEC 2015, the biggest hospitality technology show of the year, with breaking product announcements – all part of the continual innovation that powers SkyTouch customers’ ability to grow without limits – whether it’s adding one hotel or 1,000. SkyTouch Hotel OS, the most widely used [...]
If you’re out for the evening and run into a friend or acquaintance, you have certain expectations. You expect them to recognize you, remember your name and interact with you based upon information they have gathered about you during previous interactions. You’d probably be disappointed, or even offended, if you had to start from scratch [...]
In the age of information overload, how can hotels best determine what guests value and want? Is it a personalized experience they crave most? Luxurious amenities? The best value? The proper analysis of data holds the key to understanding and delivering on what guests really want from their hotel experience. Below, we here at SkyTouch, [...]
Guests interacting with robot staff? Hotel apps that make dinner reservations and control room temperature? Hotel operating systems that drive revenue for the hotel companies? It’s clear that technology is disrupting the way hotels do business and engage with guests. Specifically, the rise of guest-facing mobile technology signals a win-win for hotel companies and guests [...]
Are hotels and OTAs friends or foes? While they do rely on each other to compete in the hospitality marketspace, they’ve been waging an epic battle recently to win over guests. With both hotels and OTAs vying to control and evolve the guest experience, time will tell who will come out on top. Why hotels [...]
Recent findings from a Forbes Insights and Teradata data-driven marketing study cite that 45% of executives fully leverage data to measure ROI. The challenge for hotel enterprise marketers is to determine how to best use data and analytics to understand, target, and win over guests! What is data-driven marketing in hospitality? It is the process [...]
With emerging technologies and the maturation of the cloud, many CIOs are rethinking their initial cloud partnerships. What looked good on paper a few years ago may no longer be relevant today. How can hotel enterprises determine if it’s time to switch cloud providers? What should they look for when making the big switch? With [...]
Market-tracking firm Research and Markets recently reported that cloud computing and data analytics are expected to grow by more than 26 percent annually over the next five years. Enterprises are increasingly leveraging the cloud and cloud analytics to help them better understand and target customers in the digital age. Read on to discover some of [...]
