Online Booking (OTAs)

The Future of Distribution Management (Part 2 of 2)

Key Problems One of the biggest challenges to a hotelier’s bottom line is guest acquisition costs. As we discussed in part 1, the dominance of third-party online travel agency (OTA) sites has reinvented how many customers choose to book rooms. Yet, many hoteliers are still seeking to wean themselves completely off these sites that [...]

By |2019-02-13T16:44:16+00:00diciembre 21st, 2018|Distribution Management, Cloud-based PMS, Guest Loyalty|

The Future of Distribution Management (Part 1 of 2)

More Efficiency It’s all about control. That is, regaining pricing power within the hospitality sector by using better, smarter, more efficient technology. For a long time, it was an exercise in futility, but these days the rise of cloud computing is making it a reality thanks to next-generation hotel software.   Problem number one: Online [...]

By |2019-02-13T16:44:09+00:00diciembre 14th, 2018|Distribution Management, Cloud-based PMS, Guest Loyalty|

Hotels, OTAs, and the Battle to Win Guests

Are hotels and OTAs friends or foes? While they do rely on each other to compete in the hospitality marketspace, they’ve been waging an epic battle recently to win over guests. With both hotels and OTAs vying to control and evolve the guest experience, time will tell who will come out on top. Why hotels [...]

By |2015-04-06T18:20:42+00:00abril 6th, 2015|Hospitality Industry Trends|

Industry News Flash: Amazon Enters the Hotel Distribution Arena

Industry News Flash: Amazon Enters the Hotel Distribution Arena One of the biggest industry disruptions in 2015 could potentially be the emergence of e-commerce giant Amazon as a hotel booking and distribution player. With Expedia, Priceline and other OTA powerhouses currently dominating the distribution landscape, analysts are expecting Amazon to really shake up the scene. [...]

By |2015-01-09T11:00:01+00:00enero 9th, 2015|Distribution Management, Hospitality Industry Trends|

Use Your Hotel PMS to Compete Globally

Use Your Hotel PMS to Compete Globally Connecting guests with hotels used to be all about catchy advertising campaigns and splashy marketing promotions. In today’s competitive, mobile-drive hospitality marketplace, hotels need to ensure that their online presence helps drive bookings, both locally and on an international scale. If travelers can’t find a property online, they [...]

By |2015-01-07T20:42:00+00:00enero 7th, 2015|Distribution Management, Hospitality Industry Trends|

Drive RevPAR Growth With the Right Cloud Hotel PMS

Leading research group STR’s Q3 findings indicate great news for hoteliers in the area of RevPAR (revenue per available room) growth, revealing an impressive 9.2% increase. The right cloud hotel PMS can play a significant role in helping hotels of all types achieve RevPAR growth. SkyTouch Technology recommends that hotels choose a PMS with the [...]

By |2014-12-31T09:00:46+00:00diciembre 31st, 2014|Hospitality Industry Trends, Revenue Management|

Cobblestone Hotels Selects SkyTouch Hotel OS

Hotels of all sizes are migrating to the cloud to reduce costs, streamline processes, and improve efficiencies. The need for a full-featured and agile PMS tool is especially vital for hotels experiencing strong growth. This was the case for Cobblestone Hotels, franchisors of Cobblestone Inn & Suites and Boarders Inn & Suites, who recently selected [...]

By |2019-02-13T16:00:08+00:00diciembre 17th, 2014|Distribution Management, Hotel Customer Spotlight|

SkyTouch Will Appear at Vantage Hospitality Show as a Preferred Cloud PMS Vendor & Panelist

Fresh on the heels of announcing its recent SynXis CRS interface capability, SkyTouch Technology has accepted an invitation by Vantage Hospitality Group to appear at its upcoming International Educational Conference & Trade Show at the Hard Rock Hotel & Casino in Las Vegas, Dec. 8-12. As a preferred vendor, SkyTouch is one of a select [...]

By |2019-02-13T15:59:49+00:00diciembre 17th, 2014|Distribution Management, Hospitality Conferences|

Use the Right Hotel PMS to Take Control of Revenue Management

Hotel property managers face a myriad of challenges in today’s fast-paced, constantly changing marketplace. Getting their arms around revenue management is one of them! As technology gets more sophisticated, it can be overwhelming to keep pace with the latest trends and tools in order to manage revenue effectively. The right cloud hotel PMS system can [...]

By |2014-12-17T04:14:49+00:00diciembre 17th, 2014|Hospitality Industry Trends, Revenue Management|

Reasons Why OTAs are More Than a Distribution Channel for Hotels

OTAs often get a bad rap, dismissed by some hoteliers as mere third-party “room peddlers.” However, the influence of OTAs has grown exponentially and hoteliers would be wise to realize that their value goes far beyond filling excess room inventory. A recent whitepaper on the influence of OTAs by PhoCusWright led SkyTouch Technology (cloud hotel [...]

By |2014-12-17T03:17:51+00:00diciembre 17th, 2014|Distribution Management, Hospitality Industry Trends|