Part 3: Hoteliers: Digital innovations in Hospitality Technology to help hoteliers work smarter, more efficiently
Digital innovations in hospitality technology are taking the hotel industry to the next level, dramatically impacting the ways hotels attract and engage guests. But how are the latest technologies benefiting hoteliers themselves? In a variety of game-changing ways that are making their jobs and lives easier – while boosting efficiency and profits.
Cloud-based hospitality technologies are increasingly catching the attention of forward-thinking hoteliers. With good reason. They offer the hotelier the freedom to access their property management system from anywhere with an internet connection, even a mobile device. Utilizing a cloud platform, such as SkyTouch Hotel OS, affords hotel owners and managers the opportunity to focus more time on servicing their guests without the hassle of software upgrades, cumbersome hardware equipment and additional IT staff. The most innovative cloud-based offerings combine property and rate management systems with interface modules for a simple and seamless experience. What’s the bottom line? Hoteliers can save time and money by transitioning their operations into the cloud.
While the cloud is decidedly at the forefront of digital innovation in hospitality, there are other notable technology trends taking hold within the industry. Multi-solution software helps multi-tasking hoteliers save time and operate more efficiently by having all hotel management functionality centralized in one place.
Hoteliers are also using integrated systems to increase occupancy rates by capturing online travel agency (OTA) reservations and putting them directly into a PMS without the need for manual intervention. Integrated systems further offer hotel operators the ability to share information across multiple applications and properties via a one database. They enable hotels to centralize reservations and simplify the customer relationship and loyalty management process.
Technologies that support globalization represent another emerging trend. Solutions abound that go above and beyond online translation in order to help hoteliers seamlessly connect with customers around the globe. These technologies support communication in multiple languages and with customized outreach designed to address the unique cultural preferences of each targeted market.
The hospitality industry as a whole is embracing these and other exciting digital innovations. Hoteliers, in particular, can look forward to more productivity at work and more time for play thanks to so many readily available and emerging technologies at their disposal.
Learn more about operating your hotel in the cloud by downloading our whitepaper, Hotel Operations in the Cloud. In case you missed it, be sure to check out Part 1 and Part 2 of “Digital Innovations in Hospitality.”
