Top 2017 Lodging Industry Tech Trends
Technology has become infused in the daily life of most Americans, and it’s forever altering how consumers interact with brands, especially travel related ones. Call it customer 2.0; a world where hoteliers must learn to make meaningful connections in ways never previously explored. At SkyTouch Technology, we’re trend experts, and [...]
‘Tis the Season, Rate Season! A simplified look at Rate Season for Hotels.
It’s the most wonderful time of the year. Yes, the holiday season, but more exciting is that hoteliers everywhere are planning for next year. After what’s expected to be a record breaking year, according to STR, in the hotel business, hoteliers are hopeful next year will be powerfully profitable too. [...]
WEBINAR RECAP: Top 5 Hotel Tech Support Questions Answered
Sure, a cloud based property management system such as the SkyTouch Hotel OS can be easy to use. But that doesn’t mean users won’t have any questions regarding how to maximize its capabilities. After all, switching over to such a flexible system peppered with a myriad of productivity tools, can [...]
The Incredible Importance of Hotel Interfaces
More than ever, the property management system is the hotel’s brain. It’s the all-in-one place that not only manages a property’s guests, but more often, is the most important system operating the entire hotel. Hotel based property management systems that work up to their potentials have myriad interfaces with a [...]
Why Baby Boomers are more relevant than ever
There has been much talk about millennials in the media lately, and rightfully so. They’re what we’d call the demographic du jour; everyone is focused on them, and we can’t get enough. The lodging business, for example, is hyper-focused on how to understand this important and formidable group. Appealing to [...]
5 Tech Trends from HX: Hotel Experience, and Beyond
In the lodging business, if it’s November, it’s time for what’s called “the New York shows.” That is, the annual HX: Hotel Experience and Boutique Design New York trade shows, as well as the American Hotel Lodging Association’s Fall Conference. They’re all intertwined, and are a major reckoning force on [...]
Missed our Employee Retention Webinar? Watch the Video Today
Turnover rates in the hotel are just nightmarish. It’s such a massive problem that some hotels find they’re replacing more people every year than there are jobs in the hotel. It’s a crazy situation that has the entire industry perplexed. And it’s costing everyone a lot of time and money. [...]
What’s Your Channel Management Strategy?
The industry calls it inventory. But for you, it’s your livelihood. So, selling all those hotel rooms as many nights of the year is an absolute must. Yet, figuring out the right mix of business for your specific hotels’ needs is a challenging puzzle. Simply figuring out what rooms to allocate to [...]
What’s Your True Hotel Customer Acquisition Cost?
We know that you want to get reservations from as many sources as possible, but do you know how much you are making from each channel? That’s one thing many hoteliers simply do not understand. Yes, you may be putting out that same rates on different channels, but all rates [...]
5 Critical Technology Trends You Need To Know About Now
The hotel industry is in the midst of a technology revolution. And it’s changing everything we know about how we run hotels and service guests. Though it’s a future fraught with challenges, it’s also one chockablock of opportunity. It’s simply a matter of understanding the trends and preparing how to [...]
The 4 Big Lessons from this Year’s Lodging Conference
Lodging Conference Lessons Each fall, the Lodging Conference is always one of the most interesting and dynamic hotel industry events of the year. This year, many influential executives, owners and developers were in attendance and a record 1,800 people attended the Conference. Here are some of the key takeaways from [...]
Your Customer is Changing. Here’s Why You Must Change Too.
The typical hotel customer is changing. Technology, social shifts and other consumer trends are combining to create a new class of customer; one that’s savvy, has increased expectations, and knows exactly what they want. To keep up, hoteliers must arm themselves with the latest strategies capitalizing on current and emerging [...]
The Top 5 Lodging Business Trends and How to Leverage Them
The hotel industry is a forever morphing beast. Fads come and go – think, computer keyboards for hotel room TVs – and that sometimes costs hotel owners a lot of money for little payback. But there are changes in this business expected to be long term trends. Trends that we [...]
How to surprise your hotel guests and keep them coming back for more
The hotel business needs human connection more than ever. As society continues to become more and more powered by technology, there’s a big risk of losing the personal element that’s defined hospitality for millennia. It doesn’t have to be that way. But you must approach this new era strategically. The [...]
Stop wasting more time than necessary training employees
Did you know that according to the Bureau of Labor Statistics, the average employee turnover rate for the hospitality industry was 6.3% in May and 6.0% in June? If that trend were to continue, that would be an annualized percentage of 73.8%. When compared to the 3.45% turnover rate for the [...]