When you're out for the evening and run into a friend or acquaintance, you have certain expectations. You would expect them to recognize you, remember your name, and interact with you based upon information they have gathered about you during previous interactions such as your family or friends' names and your likes and dislikes. You'd [...]
The hotel industry is often up against it when it comes to room rate management. There is not only revenue per available room (RevPAR) to think about, profits and the bottom line, but also about how to increase RevPAR and somehow attract and please guests at the same time, season by season, even day by [...]
The benefits of property management systems are endless, especially in the hectic world of the hospitality industry. When you factor in that travelers visit up to 38 websites before even making a booking, you know that the benefits of modern hotel management software are essential. The future of the hotel industry depends on your [...]
If it’s summer, it must be HITEC. For those not in the know, it’s the Hospitality Industry Technology Exposition and Conference, the hotel industry’s longest running hotel technology conference. It also happens to be the largest event of its kind, and the most attended. And for good reason - it’s the premier hotel technology event [...]
If you’re involved in the hospitality property management industry, you’re probably fully aware of how important it is to keep your guests as happy as possible. Even one poor experience with a single guest can ruin your hotel’s reputation and lead to major financial issues down the line for your company. You have to make [...]
The human trafficking crisis has burst into the American consciousness during the last few years. What was once happening in the shadows, and behind closed doors in places such as hotels, is now getting a bright spotlight shown on this catastrophe. And its making people act. The International Labour Organization estimates there are 40.3 million victims of [...]
GDPR at a glance By now you have probably heard about the new privacy law enacted by the European Union (EU) that took effect May 25, 2018. Called the General Data Protection Regulation (GDPR), the new law impacts those organizations based in the EU, and it also potentially applies to organizations outside the EU such [...]
In this week’s SkyTouch customer spotlight, we travel to the Kensington Park Hotel in San Francisco, an upscale hotel that shares a unique space with five other entities. The building is owned by the Elks Lodge in San Francisco, who occupy several floors including a health club in the basement. As you walk into this [...]
The security of your data is critical to your business. Credit card fraud topped $24.7 billion in 2016, according to Nilson. Hoteliers must follow strict rules based on the Payment Card Industry Data Security Standard (PCI DSS), which requires all companies that accept, process, store or transmit credit card information to maintain a secure data [...]
One of the biggest challenges to a hotelier’s bottom line is guest acquisition costs. It’s why we’re seeing major hotel companies such as Hilton create ad campaigns designed to encourage customers to book direct. According to Forbes.com, third-party online travel agencies (OTAs) charge up to 30% in commission fees per reservation. For a room that [...]
