Social media is on the rise in the hospitality industry! With good reason. It has become both a powerful marketing tool to engage with customers as well as a barometer for gauging their preferences and satisfaction. Whether your brand already has an established social media presence or is still finding its voice in the Twittersphere [...]
Hotel Industry Innovator Jacob Buckstead, Vice President of Client Partnerships for SkyTouch, Leads Global Focus Phoenix, Arizona (PRWEB) August 22, 2014 SkyTouch Technology, provider of the most widely used, cloud-based property management system with more than 5,600 successful installations in hotels worldwide, is furthering its expansion beyond North America. To lead this international growth initiative, [...]
What is one of the biggest sources of direct revenue for hotels? The answer may surprise hotel managers… word of mouth! In today's digital age, the real measure of ROI boils down to how often guests are sharing information about your hotel with their "friends" and "followers" on prevalent social media channels such as Facebook, [...]
Part 3: Hoteliers: Digital innovations in Hospitality Technology to help hoteliers work smarter, more efficiently Digital innovations in hospitality technology are taking the hotel industry to the next level, dramatically impacting the ways hotels attract and engage guests. But how are the latest technologies benefiting hoteliers themselves? In a variety of game-changing ways that are [...]
20 Year Industry Veteran Shane Platt Leads Major Sales Growth Initiatives for the ten-person SkyTouch team, targeting growth across economy, mid-scale and upper mid-scale hotel sectors throughout North America. Phoenix, AZ (PRWEB) August 19, 2014 SkyTouch Technology kicks-off a major sales expansion effort for its industry-leading hotel management solution platform. Shane Platt, a hotel industry [...]
Part 1: Three Key Ways to Infuse Technology into Hotel Operations From check-in to check-out, digital innovations have the potential to enhance every aspect of the guest experience. Many forward-thinking hoteliers are leveraging cutting-edge technologies and platforms in order to remain competitive in the digital age of hospitality. Following are three key ways to infuse [...]
Part 2: Hoteliers: What is your Digital Innovation IQ? What is your digital innovation IQ? Are you doing everything you can to leverage technology in order to meet your guests' expectations and run your property more efficiently? According to a digital IQ study by think tank L2, 38% of hospitality brands register an "average" ranking. [...]
A Deloitte study of hotel loyalty shook up the industry by revealing that only 8 percent of respondents were completely loyal to the same hotel brand. Gasp! Are hotel loyalty programs still worth the cost to hoteliers? Or are there better ways to woo and retain customers? The Deloitte study appears to suggest that a [...]
Hoteliers take note! Millennials – also known as the "NOW" Generation -- will account for nearly half of the workforce by 2020. And they are truly a force to be reckoned with “NOW.” Hoteliers who can understand and address their unique needs and purchasing habits will have a clear competitive advantage in reaching this savvy [...]
Digital check-in service is quickly becoming an essential element in hotel hospitality. Many of the world’s largest hotel brands are embracing a variety of new technologies that are changing the way guests arrive at hotels. New services have emerged including smartphone check-in, digital kiosks and keycodes sent directly through email that have drastically reduced or [...]
