Our digitally charged climate is dramatically changing guest travel habits and preferences. Studies show that 70 percent of total travelers consider their “digital experience” important, with roughly 85% using their smartphones when traveling. Free WiFi no longer suffices; guests have rising expectations for their digital hospitality experiences and hotels who are able to meet these [...]
Today’s travelers already won’t leave home without their cell phones and tablets, but this “device-dependent” mindset will skyrocket in 2015 and beyond! Studies show that mobile use is on the rise among every travel demographic. SkyTouch Technology predicts that this trend, coupled with new technology developments, will continue to shape the travel and hospitality experience [...]
Hotels of all types and sizes are migrating to the cloud for their property management needs. While cloud PMS technology may takes center stage in the hospitality arena, it’s important to recognize that emerging technology trends are proving that potential exists beyond the PMS. In 2015 and beyond, hotels will heavily invest in mobile technologies [...]
Hospitality CIOs are embracing the cloud and the preferred Software-as-a-Service (Saas) model. This forward-thinking mindset is a GOOD thing for the hospitality industry! However, SkyTouch Technology and other best-of-breed vendors share the following advice with CIOs: leave the technology to vendors! Today’s dedicated vendors have spent at least a decade in the cloud, they are [...]
Industry News Flash: Amazon Enters the Hotel Distribution Arena One of the biggest industry disruptions in 2015 could potentially be the emergence of e-commerce giant Amazon as a hotel booking and distribution player. With Expedia, Priceline and other OTA powerhouses currently dominating the distribution landscape, analysts are expecting Amazon to really shake up the scene. [...]
What Hospitality CIOs are Saying… and Why Stakeholders are Listening! With technology now considered a “front-end” asset, hospitality CIOs are finding themselves thrust further into the spotlight. After all, they represent the link between technology and business, imparting their IT knowledge upon stakeholders to help their properties maintain a competitive edge. SkyTouch Technology shares some [...]
Use Your Hotel PMS to Compete Globally Connecting guests with hotels used to be all about catchy advertising campaigns and splashy marketing promotions. In today’s competitive, mobile-drive hospitality marketplace, hotels need to ensure that their online presence helps drive bookings, both locally and on an international scale. If travelers can’t find a property online, they [...]
Outdoor recreation can be a big breath of fresh air for hoteliers, bringing in $646 in total consumer spending (with 80% allotted toward travel and lodging). Are you making an effort to market to this significant segment of guests? Recognize that the great outdoors can bring potential guests (and dollars!) into your property’s doors if [...]
When it comes to setting competitive hotel rates, industry experts caution it’s best NOT to follow the crowd. Contrary to popular belief and practice, setting pricing based solely on analysis of competitor pricing, or “comp sets,” can actually lead to a reduction in hotel revenue. SkyTouch Technology encourages hoteliers to be aware of the following [...]
Leading research group STR’s Q3 findings indicate great news for hoteliers in the area of RevPAR (revenue per available room) growth, revealing an impressive 9.2% increase. The right cloud hotel PMS can play a significant role in helping hotels of all types achieve RevPAR growth. SkyTouch Technology recommends that hotels choose a PMS with the [...]
