Today’s discriminating travelers are plugged in to all of the latest technology. From researching hotels and airfare on a laptop and booking rooms directly from their mobile devices, technology focused travelers are changing the face of the industry and growing in huge numbers across the globe. It is vital for any hospitality business to reach this quickly expanding segment of consumers. But what are some secrets that will let you tap into this key demographic and make them loyal customers of your brand?
When it comes to the modern traveler, digital technology is the number one portal for research and bookings. Without an innovative, mobile approach to your business, it will be difficult to reach and maintain the taste-maker customers that can keep your business thriving. As travel agents and traditional ways of planning trips fade into the past, hospitality companies have a giant opportunity to step in and reach the consumer directly. From making informative videos to staying current on social media, there are endless ways that new technology can help you reach these customers.
Researchers have found that loyalty programs are one of the most successful ways to attract a steady customer base. Enrolling in a rewards club allows travelers to feel connected to a brand, and lets them build up valuable points that they can use in the future. With this added incentive, it makes it easier for travelers to keep coming back. Plus, with online traveler activity on the rise, a hospitality company’s digital image and footprint is essential to securing new bookings and grooming a new generation of loyal customers.
