Technology is completely changing the guest experience across the board for the hospitality industry. From how customers book hotel rooms online, check-in on hotel provided tablets, and comment on their experiences through user reviews and forums, there is a growing amount of big data available to understand how people behave. Using this new knowledge base to create a better overall guest experience is at the forefront of a new movement that may soon transform how hospitality companies interact with guests.
For consumers, big data can be used to create very personal experiences on their mobile devices thus encouraging a deep relationship with the brand. This allows hotels to track key customer behavior components. With every new piece of information, hospitality companies can tailor their software programs to better fit their needs and understand their guests even better.
Just think about the possibilities of guests using their mobile device for almost every online interaction and how that can lead to a better product. By accessing real-time flows, huge data feeds, and sophisticated information analytics, web designers can create a better product and a more “sticky” experience for guests so they can use sites and apps to find what they need faster.
The ramifications of integrating big data into the hospitality industry are still an issue that has yet to be resolved. As mobile use and the demand for customization grows among consumers, the data pool and possibilities will likely increase in the coming years. SkyTouch looks at how this cutting-edge information revolution could lead to new breakthroughs that ultimately create better hotel guest experiences. As we develop our hotel operating system and expand our mobile interfaces, we consider how our customer, the hotelier, can take advantage of big data to help maximize their profits.
