2014 promises to be a banner year for the hotel industry. Many new changes are happening at a rapid pace that you need to be aware of. From staying on top of the latest developments out of Google to foreseeing the increase in mobile device use among consumers, your hotel needs to stay on top of all the latest developments in digital marketing. We have put together the top trends to keep an eye out for, so you can up your game and help increase your profits.
1. Growth of Mobile: More and more customers are turning to their mobile devices to research and book hotel rooms.
2. Video Marketing: Travelers want as much information as possible on hotels, and video is a great way to communicate what you have to offer.
3. Direct Booking Strategies: Getting consumers to come to your website directly is important to keep revenues high.
4. Keyword Data: Google is moving away from displaying keywords, so be prepared to lose that information.
5. Google Carousel Hotel Search: This new way of displaying search results will soon be implemented across the globe.
6. Multi-Device Consumers: Travelers are increasingly using hotel technology across several platforms like tablets, laptops, and mobile phones.
7. Importance of Google Plus: Creating a page for your hotel and keeping it current is more important than ever with the changes coming from Google in 2014.
8. Geo-Targeting: Reaching potential customers that are either near your hotel or looking to travel to your city is an untapped resource for new revenue streams.
9. Speed of Hotel Websites: As technology increases, consumer patience decreases, so make sure your website is streamlined at the highest speeds possible.
10. Semantic Search: Fresh, rich content is key to keeping your website optimized.
