An annual hospitality fixture, HX: Hotel Experience is returning to New York, November 12 & 13, 2017. Located at the Jacob K. Javits Convention Center on the west side of Manhattan, it’s the east coast’s biggest hospitality focused trade show. And it’s your best chance to discover the latest trends that’ll help empower your hotel business in the coming years.
More recently, HX is increasingly focusing on hotel technology, and in an innovative way; this year the event hosts are engaging on floor discussions and presentations. All these sessions are geared to empowering hoteliers to be more successful, while simultaneously addressing changes in customer behavior, and improving guest experience. Here are some must see highlights taking place in Tech Booth #3131 right on the show floor.
First up is “Keep Calm & Embrace Technology – The State of Industry in the Sea of Technology,” taking place Sunday, November 12, 2017 from 10:30 AM – 11:00 AM. Here you’ll learn how technology is being used to exceed customer expectations. Designing personalized experiences is a way to build loyalty and protect your hotel’s bottom line from appealing to only low rate shoppers. One way to create personalized experiences is via the cloud-based property management system SkyTouch Hotel OS®. The SkyTouch Technology Experience Program (STEP) streamlines a hotelier’s ability to collect, and act upon, a guest’s preferences.
The next big technological wave in the hotel business – as well as other business sectors – is the rise of AI. From 4:15 PM – 4:45 PM on November 12, experts will be featured on a panel called “Artificial Intelligence Beyond the Invisible Technology.” This session will discuss the widespread ramifications of this burgeoning technology. No, it doesn’t mean killer robots Terminator style, but it does open opportunity for killer functionality in your Property Management System. The SkyTouch Hotel OS, for example, features an automatic rate setting feature. Every time a new rate threshold is reached, the price of a hotel room is increased by a preprogrammed amount. Those rates are then distributed throughout all the hotel’s distribution channels, such as OTAs.
In the wake of the omnipresent Equifax breach, data security is the topic du jour. The session “Lessons from Real Life Data Breaches: What You Need to Know to Keep Guest Data Safe,” address a critical issue that can potentially affect every hotel globally. It takes place November 13, 2017 10:30 AM – 11:00 AM, focusing on actual guest hotel experiences, their expectations, and if they’ve had personal information compromised during a hotel stay. To be presented: Groundbreaking data that showing whether hotels are up to snuff with their data security protocols, and what to do about it at your hotel. One area in which the SkyTouch Hotel OS is addressing fraud is through the security of point-to-point encryption and tokenization. This shields sensitive cardholder data throughout the payment processing environment, greatly reducing their breach profile and PCI scope — and protecting their guests’ payment data from hackers.
Finally, come and learn how SkyTouch Technology is transforming the hotel PMS though its innovative SkyTouch Hotel OS, which is designed for both branded and independent hotels. Visit us at booth #3249, which is just a few steps from the Tech talk area. We’ll see you in New York!
