It’s almost time for AAHOA’s conference where more than 6,000 of the association’s members will be gathering in San Antonio for the annual event. The record breaking crowd will be visiting the San Antonio Convention Center from April 11-14 for an event that covers it all. It’s equal parts education, personal empowerment, and community catch up with an array of socially focused events. Even some of the biggest Bollywood stars will be performing.

AAHOA Con ’17 will also pass the torch from Chairman Bruce Patel, to Vice Chairman Bhavesh Patel.

For those attending the conference, the educational aspect of the program is critical to helping hoteliers meet emerging marketplace challenges. And when those sessions are combined with a cloud based property management system such as the SkyTouch Hotel OS®, those lessons learned will likely pay financial dividends throughout the year.

Here’s some of the schedule’s highlights from a planned educational day on April 12, 2017.

Be sure not to miss the Make Brand.com and OTAs a Profitable Combination session. In this program, running from 2:30 to 3:15pm local time, hoteliers will get access to some incredible research from Kalibri Labs. Here, industry insider Cindy Estis Green, CEO, Kalibri Labs, will share information from two separate studies, that will show you how to arrive at the right balance between the reservations delivered by the brands, and those from myriad OTAs.

The SkyTouch Hotel OS® is designed to support this perfect balance with features designed to maximize your visibility across all channels, while simultaneously managing inventory across those channels. The system’s unique pooled inventory model shows all of your rooms on all sites all of the time, then removes them from inventory across all channels as they are sold.

Another major session from 3:30om to 4:15pm is called “What’s in the Pipeline?” Hosted by Stephanie Ricca, Editor-in- Chief, Hotel News Now, the panel features valuable insights on new hotels coming to markets throughout the country from such esteemed commentators as Mark Woodworth, Senior Managing Director, CBRE Hotels, Americas Research; and Russ Rivard, Senior Partner, Managing Director, HVS & U.S. Hotel Appraisals. You’ll learn which markets are hot and which ones are not.

Fortunately, no matter what type of competition is entering your market, the SkyTouch Hotel OS® has the capability to help you maximize the rate customers pay every day of the year.  The cloud based PMS has an automated revenue management platform combining smart Best Available Rate (BAR) pricing with thresholds you set to raise rates as certain occupancy benchmarks are achieved.

Finally, from 5:00pm to 6:30pm, be sure to brush up on your financial skills with Profit & Loss 101: Focusing on Accounting. Presented by Tarun Kapoor, Managing Director, Kapoor & Kapoor Hospitality, you’ll get a deep dive into such important topics as planning your finances, budgeting expenses, and assessing profit and loss daily, weekly, and monthly.

Then take what you learn and combine it with the reporting power of the SkyTouch Hotel OS®. Because the system is not dependent on an on-premise computer, owners can leverage countless different reports to understand the exact state of their business. Then they can make changes on the fly to help maximize their hotel’s earning potential by finding new ways that willlikely increase revenue or lower operating costs such as labor.

To learn more about how the SkyTouch Hotel OS® can help you operate our business better using the above solutions, as well as many others, come by our AAHOA tradeshow booth. We’ll be at booth # 1228. Come by and say hello and learn how the SkyTouch Hotel OS® will help you achieve your hotel’s financial goals. See you in San Antonio!