In an interview with Lodging magazine Steve Joyce (Choice Hotels CEO) makes it clear that SkyTouch Technology® is a major priority for the hotel group this year. The objective is for SkyTouch® to operate independently and become a primary influencer in the hospitality technology industry.
“It’s a bit tricky because buying from us is a little sensitive. And we get that. We’ve said that [SkyTouch] can’t be part of Choice long-term. We’ve established a separate division; it’s in a separate building. It’s a legitimate, independently operated entity…”
Even with that consideration, Joyce is enthusiastic for the possibilities of the year ahead- “Our sales force is being built up in a big way. It wouldn’t surprise me if by the end of this year we had a dramatic number of independent hotels and one or two brands signed up for SkyTouch.”
