When you're out for the evening and run into a friend or acquaintance, you have certain expectations. You would expect them to recognize you, remember your name, and interact with you based upon information they have gathered about you during previous interactions such as your family or friends' names and your likes and dislikes. You'd [...]
With an influx of best-in-class integrations and new and improved technology coming to the forefront each year, hotels are able to elevate the guest experience. By engaging with guests before, during and after their stay, hoteliers can create a memorable experience that can help drive repeat visitors and increases brand loyalty. Advanced Integrations Connections [...]
Key Problems One of the biggest challenges to a hotelier’s bottom line is guest acquisition costs. As we discussed in part 1, the dominance of third-party online travel agency (OTA) sites has reinvented how many customers choose to book rooms. Yet, many hoteliers are still seeking to wean themselves completely off these sites that [...]
More Efficiency It’s all about control. That is, regaining pricing power within the hospitality sector by using better, smarter, more efficient technology. For a long time, it was an exercise in futility, but these days the rise of cloud computing is making it a reality thanks to next-generation hotel software. Problem number one: Online [...]
Guest Loyalty is Essential More than ever, creating loyalty through guest experience is essential to a hotel’s success formula. Without it, hospitality interlopers like alternative accommodation sites have potential to chip away at a property’s business mix, slowly eroding not just loyalty, but profits too. When a hotel operations platform, interoperability, data integration and [...]
Things are Changing Not only are the way hotels managed changing, but so is its workforce. These days millennials rule, and they expect the systems they utilize to match the technologies they’re familiar with. Did you know? 35% of people working in America are millennials? They’re now the largest generation in the U.S. labor [...]
Customer service, especially during the busy season, is crucial to the success of any hotel. Today there are more ways than ever to attract guests, however it is essential that hoteliers don't lose sight of customer service best practices. We've compiled the following 8 proven practices that are sure to help your staff woo [...]
We all remember the massive credit card breaches at well-known national retailers over the last few years. These breaches were a public relations, financial, and legal nightmare, resulting in millions of dollars in lost sales and possible long-term brand damage. From a hospitality point of view, simply hoping that your hotel won’t be affected is [...]
On one particular business trip, Bob stayed in four different cities in one week, all at various versions of a well-known hotel chain. Upon his first check-in, he was automatically handed a cookie “for being a loyal guest.” Bob felt special. But by the fourth check-in, the cookie bit was getting old. And everyone was [...]
If you’re out for the evening and run into a friend or acquaintance, you have certain expectations. You expect them to recognize you, remember your name and interact with you based upon information they have gathered about you during previous interactions. You’d probably be disappointed, or even offended, if you had to start from scratch [...]
