A strong economy is causing an uptick in business travel, which, of course, is great news for the hospitality industry. About half of business travelers made 10 or more trips in 2013, with that number expected to steadily increase. But exactly what makes the business traveler tick? How can hotel managers anticipate their wants and… Continue Reading Four Surprising Habits of Hotel Business Travelers
What motivates a potential guest to book a room at your hotel vs. your competitor's property? Interpreting this is the key to hospitality revenue management, a concept which has revolutionized the hotel industry. The consumer's ability to shop and compare room rates online has generated increased competition for price and value. Yet, thanks to modern… Continue Reading Hospitality Hotel Revenue Management Drivers ROI
These days, hospitality and social media go hand in hand. When implemented effectively, social media not only keeps the buzz going about your brand, it also keeps guests coming back – to your "page" and your property – for more! Who's doing it right when it comes to social media marketing? Hotels of all sizes… Continue Reading Hotel Marketing Part 3: We «Like» These Best Practices In Hotel Social Media
Social media is on the rise in the hospitality industry! With good reason. It has become both a powerful marketing tool to engage with customers as well as a barometer for gauging their preferences and satisfaction. Whether your brand already has an established social media presence or is still finding its voice in the Twittersphere… Continue Reading Hotel Marketing Pt. Two- 3 Ways Your Hotel Should Be Using Social Media NOW!
What is one of the biggest sources of direct revenue for hotels? The answer may surprise hotel managers… word of mouth! In today's digital age, the real measure of ROI boils down to how often guests are sharing information about your hotel with their "friends" and "followers" on prevalent social media channels such as Facebook,… Continue Reading Hotel Marketing: «Follow» These Social Media Stats To Gain ROI
Part 2: Hoteliers: What is your Digital Innovation IQ? What is your digital innovation IQ? Are you doing everything you can to leverage technology in order to meet your guests' expectations and run your property more efficiently? According to a digital IQ study by think tank L2, 38% of hospitality brands register an "average" ranking.… Continue Reading Digital Innovations In Hospitality: Hoteliers, What is your Digital Innovation IQ?
A Deloitte study of hotel loyalty shook up the industry by revealing that only 8 percent of respondents were completely loyal to the same hotel brand. Gasp! Are hotel loyalty programs still worth the cost to hoteliers? Or are there better ways to woo and retain customers? The Deloitte study appears to suggest that a… Continue Reading Be A Trailblazer When It Comes To Driving Guest Loyalty
Hoteliers take note! Millennials – also known as the "NOW" Generation -- will account for nearly half of the workforce by 2020. And they are truly a force to be reckoned with “NOW.” Hoteliers who can understand and address their unique needs and purchasing habits will have a clear competitive advantage in reaching this savvy… Continue Reading Hotels, Find Out More About Savvy Millennial Travelers
Technology is completely changing the guest experience across the board for the hospitality industry. From how customers book hotel rooms online, check-in on hotel provided tablets, and comment on their experiences through user reviews and forums, there is a growing amount of big data available to understand how people behave. Using this new knowledge base… Continue Reading Evolving Hotel Guest Experience
2014 promises to be a banner year for the hotel industry. Many new changes are happening at a rapid pace that you need to be aware of. From staying on top of the latest developments out of Google to foreseeing the increase in mobile device use among consumers, your hotel needs to stay on top… Continue Reading 10 Hotel Marketing Trends For 2014
