With data breaches making big headlines over the past year, the threat of stolen data remains real for individuals and the hotels they share their consumer information with. In fact, 42% of hoteliers identify "creating a secure framework for all guest data" within their hotel PMS data security plan as a top hospitality technology goal… Continue Reading Stay Secure! Be Aware of These 3 Key Areas in Hotel PMS Data Security
The October 2014 Lodging Conference is one of the hotel industry's premiere events for hotel owners, chain executives, and dealmakers. In addition to convening in Phoenix, Arizona, to rub elbows with each other and cover an array of hot topics, these industry movers and shakers will have the opportunity to preview the SkyTouch Hotel OS®… Continue Reading The Future Hotel PMS Previewing at Lodging Conference
It seems like everyone is up "in the cloud" or wanting to look for the best cloud based hotel PMS system these days. For hoteliers, this is more than hype. The cloud presents the hospitality industry with a revolutionary way of doing business better, more efficiently, and cost-effectively. But what questions should hoteliers ask in… Continue Reading How to Choose the Best Cloud Based Hotel PMS
Guests no longer have to opt for "points" over "personality" due to growing trend of boutique hotels and independent hotels offering hotel loyalty programs. Tired of forfeiting guests to big brand loyalty programs, a growing number of independent and boutique hotels are going head-to-head with major chains by offering their own guest loyalty programs. The… Continue Reading Hotel Loyalty Programs Are No Longer Just For Big Brands
Boutique and independent hotel guests are a different breed of customer, typically favoring exclusivity over consistency. They seek a unique, one-of-a-kind guest service and experience over the familiarity of a chain hotel stay. The good news is that because they are unrestricted by "big brand" standards, independent and boutique hotels are well-suited to deliver on… Continue Reading How Smaller Hotels Can Achieve 5-Star Guest Services
In the competitive hospitality marketplace, hotel customer service is a clear differentiator. And every property should make exceptional hotel customer service their end-goal. Big properties benefit from internal customer service programs to help staff deliver consistently great hotel customer service. But what are smaller hotel brands to do? Following are guidelines that both boutique and… Continue Reading How to Instill a Hotel Customer Service Culture In All Hotels
Are you aware that your hotel's overall digital presence has a drastic impact on sales and online bookings? Properly promoting your hotel in a variety of ways – through website, Online Travel Agencies (OTAs), and social media -- will lead to greater visibility and increased online hotel bookings. Hoteliers can use the following tips to… Continue Reading Six Straightforward Steps To Grow Online Hotel Bookings
Meet one of the newest categories of hotel guests – the "bleisure" traveler. Already well-known throughout Asia and Latin America, the bleisure traveler is becoming more prevalent in North America. Get to know their traits and learn what your hotel can do to target and attract the business of this "hybrid" customer segment. Who is… Continue Reading Get To know The Bleisure Traveler & Win Their Business!
Hoteliers, take note! Today's business travelers are a happy, albeit demanding, bunch. They embrace business travel with a positive mindset yet they (and their employers) expect a stress free, customized, and streamlined experience. The good news is that YOU can help them manage their business travel by answering specific needs in order to meet their… Continue Reading Managing & Meeting Hotel Business Traveler Expectations
Which hospitality industry events will be well attended in 2015? How will participation differ from region to region? According to the Global Business Travel Association (GBTA), the forecast looks positive. Findings show that solid economic growth will contribute to overall healthy participation in key meetings and events scheduled for the upcoming year. SkyTouch Technology, for… Continue Reading Your 2015 Hospitality Meetings & Events Forecast
