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Hotel Marketing Pt. Two- 3 Ways Your Hotel Should Be Using Social Media NOW!

Social media is on the rise in the hospitality industry! With good reason. It has become both a powerful marketing tool to engage with customers as well as a barometer for gauging their preferences and satisfaction. Whether your brand already has an established social media presence or is still finding its voice in the Twittersphere… Continue Reading Hotel Marketing Pt. Two- 3 Ways Your Hotel Should Be Using Social Media NOW!

Por |2014-08-26T16:21:12+00:00agosto 26th, 2014|Hospitality Industry Trends|
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Hotel Marketing: «Follow» These Social Media Stats To Gain ROI

What is one of the biggest sources of direct revenue for hotels? The answer may surprise hotel managers… word of mouth! In today's digital age, the real measure of ROI boils down to how often guests are sharing information about your hotel with their "friends" and "followers" on prevalent social media channels such as Facebook,… Continue Reading Hotel Marketing: «Follow» These Social Media Stats To Gain ROI

Por |2014-08-22T16:23:50+00:00agosto 22nd, 2014|Hospitality Industry Trends|
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Digital Innovations In Hospitality: Hoteliers, What is your Digital Innovation IQ?

Part 2: Hoteliers: What is your Digital Innovation IQ? What is your digital innovation IQ? Are you doing everything you can to leverage technology in order to meet your guests' expectations and run your property more efficiently? According to a digital IQ study by think tank L2, 38% of hospitality brands register an "average" ranking.… Continue Reading Digital Innovations In Hospitality: Hoteliers, What is your Digital Innovation IQ?

Por |2014-08-18T16:35:27+00:00agosto 18th, 2014|Hospitality Industry Trends|
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Be A Trailblazer When It Comes To Driving Guest Loyalty

A Deloitte study of hotel loyalty shook up the industry by revealing that only 8 percent of respondents were completely loyal to the same hotel brand. Gasp! Are hotel loyalty programs still worth the cost to hoteliers? Or are there better ways to woo and retain customers? The Deloitte study appears to suggest that a… Continue Reading Be A Trailblazer When It Comes To Driving Guest Loyalty

Por |2019-02-13T15:55:31+00:00agosto 13th, 2014|Guest Loyalty|
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Hotels, Find Out More About Savvy Millennial Travelers

Hoteliers take note! Millennials – also known as the "NOW" Generation -- will account for nearly half of the workforce by 2020. And they are truly a force to be reckoned with “NOW.” Hoteliers who can understand and address their unique needs and purchasing habits will have a clear competitive advantage in reaching this savvy… Continue Reading Hotels, Find Out More About Savvy Millennial Travelers

Por |2019-02-13T15:55:40+00:00agosto 12th, 2014|Guest Loyalty|
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Hotels Enable Digital Mobile Check-Ins

Digital check-in service is quickly becoming an essential element in hotel hospitality. Many of the world’s largest hotel brands are embracing a variety of new technologies that are changing the way guests arrive at hotels. New services have emerged including smartphone check-in, digital kiosks and keycodes sent directly through email that have drastically reduced or… Continue Reading Hotels Enable Digital Mobile Check-Ins

Por |2014-06-25T16:40:29+00:00junio 25th, 2014|Hospitality Industry Trends|
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Evolving Hotel Guest Experience

Technology is completely changing the guest experience across the board for the hospitality industry. From how customers book hotel rooms online, check-in on hotel provided tablets, and comment on their experiences through user reviews and forums, there is a growing amount of big data available to understand how people behave. Using this new knowledge base… Continue Reading Evolving Hotel Guest Experience

Por |2014-03-26T16:49:52+00:00marzo 26th, 2014|Hospitality Industry Trends|
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Hospitality Invaded by the Tech Savvy

Today’s discriminating travelers are plugged in to all of the latest technology. From researching hotels and airfare on a laptop and booking rooms directly from their mobile devices, technology focused travelers are changing the face of the industry and growing in huge numbers across the globe. It is vital for any hospitality business to reach… Continue Reading Hospitality Invaded by the Tech Savvy

Por |2014-03-12T16:35:01+00:00marzo 12th, 2014|Hospitality Industry Trends|
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Hotel Operations Knowledge Services- An Introduction

When it comes to Knowledge, it’s not just about what you learn; it’s about creating experiences that result in action. This is the introductory blog in a series from the Knowledge Services team. In the next few posts, we will discuss how we work within SkyTouch® and how that is reflected within our core values:… Continue Reading Hotel Operations Knowledge Services- An Introduction

Por |2014-03-07T16:36:11+00:00marzo 7th, 2014|Hospitality Industry Trends|
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10 Hotel Marketing Trends For 2014

2014 promises to be a banner year for the hotel industry. Many new changes are happening at a rapid pace that you need to be aware of. From staying on top of the latest developments out of Google to foreseeing the increase in mobile device use among consumers, your hotel needs to stay on top… Continue Reading 10 Hotel Marketing Trends For 2014

Por |2014-03-04T16:37:27+00:00marzo 4th, 2014|Hospitality Industry Trends|
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