A strong economy is causing an uptick in business travel, which, of course, is great news for the hospitality industry. About half of business travelers made 10 or more trips in 2013, with that number expected to steadily increase. But exactly what makes the business traveler tick? How can hotel managers anticipate their wants and [...]
These days, hospitality and social media go hand in hand. When implemented effectively, social media not only keeps the buzz going about your brand, it also keeps guests coming back – to your "page" and your property – for more! Who's doing it right when it comes to social media marketing? Hotels of all sizes [...]
Social media is on the rise in the hospitality industry! With good reason. It has become both a powerful marketing tool to engage with customers as well as a barometer for gauging their preferences and satisfaction. Whether your brand already has an established social media presence or is still finding its voice in the Twittersphere [...]
What is one of the biggest sources of direct revenue for hotels? The answer may surprise hotel managers… word of mouth! In today's digital age, the real measure of ROI boils down to how often guests are sharing information about your hotel with their "friends" and "followers" on prevalent social media channels such as Facebook, [...]
Part 2: Hoteliers: What is your Digital Innovation IQ? What is your digital innovation IQ? Are you doing everything you can to leverage technology in order to meet your guests' expectations and run your property more efficiently? According to a digital IQ study by think tank L2, 38% of hospitality brands register an "average" ranking. [...]
A Deloitte study of hotel loyalty shook up the industry by revealing that only 8 percent of respondents were completely loyal to the same hotel brand. Gasp! Are hotel loyalty programs still worth the cost to hoteliers? Or are there better ways to woo and retain customers? The Deloitte study appears to suggest that a [...]
Hoteliers take note! Millennials – also known as the "NOW" Generation -- will account for nearly half of the workforce by 2020. And they are truly a force to be reckoned with “NOW.” Hoteliers who can understand and address their unique needs and purchasing habits will have a clear competitive advantage in reaching this savvy [...]
Digital check-in service is quickly becoming an essential element in hotel hospitality. Many of the world’s largest hotel brands are embracing a variety of new technologies that are changing the way guests arrive at hotels. New services have emerged including smartphone check-in, digital kiosks and keycodes sent directly through email that have drastically reduced or [...]
Technology is completely changing the guest experience across the board for the hospitality industry. From how customers book hotel rooms online, check-in on hotel provided tablets, and comment on their experiences through user reviews and forums, there is a growing amount of big data available to understand how people behave. Using this new knowledge base [...]
Today’s discriminating travelers are plugged in to all of the latest technology. From researching hotels and airfare on a laptop and booking rooms directly from their mobile devices, technology focused travelers are changing the face of the industry and growing in huge numbers across the globe. It is vital for any hospitality business to reach [...]
