The world has become both bigger and smaller via emerging technologies and the data they produce. For hotels, bigger in that amassed and analyzed customer data can lead to new opportunities and partnerships both within and outside of core hospitality competencies, and smaller in that hotels can mine that data to improve the guest experience… Continue Reading What Legacy Will Your Hotel Management Platform Leave?
In the age of information overload, how can hotels best determine what guests value and want? Is it a personalized experience they crave most? Luxurious amenities? The best value? The proper analysis of data holds the key to understanding and delivering on what guests really want from their hotel experience. Below, we here at SkyTouch,… Continue Reading Enhancing the Hotel Guest Experience
Are hotels and OTAs friends or foes? While they do rely on each other to compete in the hospitality marketspace, they’ve been waging an epic battle recently to win over guests. With both hotels and OTAs vying to control and evolve the guest experience, time will tell who will come out on top. Why hotels… Continue Reading Hotels, OTAs, and the Battle to Win Guests
Recent findings from a Forbes Insights and Teradata data-driven marketing study cite that 45% of executives fully leverage data to measure ROI. The challenge for hotel enterprise marketers is to determine how to best use data and analytics to understand, target, and win over guests! What is data-driven marketing in hospitality? It is the process… Continue Reading How Hotels are Using Data to Achieve ROI
More than 6,000 hotels worldwide are now able to operate even more efficiently, thanks to the newly released customer-inspired features. These new features have been added to the Hotel OS platform to help hotel companies worldwide maximize revenue; enhance operational performance and improve guest experience. The new features were seamlessly deployed to our international customer… Continue Reading Features to Enhance Operations and Guest Experience
The U.S. is playing catch-up with Europe when it comes to EMV (a joint effort between Europay, Mastercard and VISA) adoption. EMV card technology has already been implemented in Europe, Australia, and Canada. However, the cost of updating cards and terminals has slowed the process in the U.S. Read on to ensure that your hotel… Continue Reading Are Your Hotels Ready for EMV?
Is your hotel digital marketing strategy on track in the new year? SkyTouch Technology has compiled the following simple, yet powerful, resolutions that can be used to drive hotel bookings and RevPAR: Be Mobile. Get in sync with the habits of your device-driven guests! One-quarter of travelers are already booking their hotel stays via their… Continue Reading Keep These Six Digital Marketing Resolutions in Hospitality
Enterprises are no longer foggy when it comes to cloud computing. The past year saw more than 53% of companies already leveraging public cloud resources. As the cloud matures, hotel operators will be looking to leverage the cloud in new and exciting ways to run their operations better, smarter, and more cost-effectively. Cloud-based hotel operating… Continue Reading Cloud Computing Trends in Hospitality
Technology is fueling changes across the board -- the cloud, big data, and mobile apps, are some of the biggest influences disrupting the hospitality industry. Add the payment space to this list! SkyTouch Technology has compiled a roundup of the payment lingo hoteliers and guests will be buzzing about in 2015: What is EMV? It’s… Continue Reading Money Talks! What’s the Latest Hotel Industry Payment Lingo?
Cloud Decision Factors Infographic - SkyTouch Technology
