Your most profitable guest is your most loyal customer. Though many hoteliers crave turning their OTA customers into clients, they simply don’t know how. We’re here to help you create more loyal, higher margin guests. Here’s our step by step guide of best practices that will help you turn those more expensive to acquire OTA [...]
Hoteliers still utilizing an on premise-based property management system are missing out on an opportunity. Cloud-based property management systems (PMS), such as the SkyTouch Hotel OS®, have reinvented how hotels interact with data, giving them more control, options and flexibility. Cloud-based systems can also help decrease costs across multiple areas within the hotel. Here’s how [...]
We’re more than halfway through 2017 already – how did that happen? One thing that we do know is that technology continues to be the major influencer for the hospitality industry. Here’s our mid-year report of the three major hospitality technology trends fascinating us so far, this year. 1) Actionable Data “Actionable Data” may be [...]
SkyTouch Technology once again had the honor of being an integral part of the hotel industry’s leading technology conference, and it may have been the most exciting one yet. It’s called the Hospitality Industry Technology Exposition and Conference, commonly known as HITEC, and was the first ever edition in Toronto, Canada. The 45th annual event [...]
In our last blog, we wrote about modern hotel history, and how it plays into the ownership structure of properties today. Now, let’s chat about who owns hotels and how the financial structure of hotels works. Privately Owned There’s still myriad hotels owned by individuals or families. In fact, 60% of hotels are owned by [...]
The hotel business is significantly more complicated than people initially think. There’s layers of nuance, understanding and history that can only be understood after some time in this business. So, for our next series of articles, we’re going to demystify some of the elements of the hotel business. For this one, we’ll start with a [...]
The cloud is transforming the hospitality industry in exciting ways, but not everyone understands the direct correlation between the cloud and the new era property management systems (PMS). To show how a cloud-based PMS can reorient hotel operations, SkyTouch Technology partnered with Hotel Management magazine for the webinar titled “Want More From Your PMS? Look [...]
Ratings and reviews are changing everything; and independent hotels that are getting great reviews are finding that in today’s world they can be more successful than ever before. Why? According to a new UCLA study, independent hotels that become fan favorites in the online review space are making more than ever before, and these hotels [...]
We’re getting back to basics to help you better understand the critical metrics we use in the hospitality industry necessary to measuring performance. To fully maximize hotel performance, we use several specific terms including RevPAR, ADR and Occupancy; each of which we’ll discuss during the next few weeks. This week we’re discussing occupancy, a seemingly [...]
One major hospitality trend failing to get adequate coverage in the mainstream lodging media is the incredible growth of hotels on university campuses. Either owned, or operated by, the university or a third party, these hotels regularly prove to be a strong return on investment. So, it’s natural they’re becoming an ever-increasing cornerstone for many [...]
