Boutique and independent hotel guests are a different breed of customer, typically favoring exclusivity over consistency. They seek a unique, one-of-a-kind guest service and experience over the familiarity of a chain hotel stay. The good news is that because they are unrestricted by "big brand" standards, independent and boutique hotels are well-suited to deliver on… Continue Reading How Smaller Hotels Can Achieve 5-Star Guest Services
In the competitive hospitality marketplace, hotel customer service is a clear differentiator. And every property should make exceptional hotel customer service their end-goal. Big properties benefit from internal customer service programs to help staff deliver consistently great hotel customer service. But what are smaller hotel brands to do? Following are guidelines that both boutique and… Continue Reading How to Instill a Hotel Customer Service Culture In All Hotels
Are you aware that your hotel's overall digital presence has a drastic impact on sales and online bookings? Properly promoting your hotel in a variety of ways – through website, Online Travel Agencies (OTAs), and social media -- will lead to greater visibility and increased online hotel bookings. Hoteliers can use the following tips to… Continue Reading Six Straightforward Steps To Grow Online Hotel Bookings
Meet one of the newest categories of hotel guests – the "bleisure" traveler. Already well-known throughout Asia and Latin America, the bleisure traveler is becoming more prevalent in North America. Get to know their traits and learn what your hotel can do to target and attract the business of this "hybrid" customer segment. Who is… Continue Reading Get To know The Bleisure Traveler & Win Their Business!
Has your hotel property management system moved to the cloud yet? Hotels of all sizes are migrating "above property" to gain a myriad of benefits, including greater reliability, cost savings, mobility, and a reduction of IT support staff. Cloud hotel property management systems such as the SkyTouch Hotel OS® enable hoteliers to manage their properties… Continue Reading Collaborating With HTNG To Help Hotels Go Above Property
Hoteliers, take note! Today's business travelers are a happy, albeit demanding, bunch. They embrace business travel with a positive mindset yet they (and their employers) expect a stress free, customized, and streamlined experience. The good news is that YOU can help them manage their business travel by answering specific needs in order to meet their… Continue Reading Managing & Meeting Hotel Business Traveler Expectations
Which hospitality industry events will be well attended in 2015? How will participation differ from region to region? According to the Global Business Travel Association (GBTA), the forecast looks positive. Findings show that solid economic growth will contribute to overall healthy participation in key meetings and events scheduled for the upcoming year. SkyTouch Technology, for… Continue Reading Your 2015 Hospitality Meetings & Events Forecast
With mobile bookings expected to more than double in the next two years, the hospitality market has high expectations for mobile managed travel. Hotel guests are taking full advantage of the latest apps to ease and enhance their travel experience while managers are using digital technologies to help control their travel programs and direct travelers… Continue Reading Hotel Guests And Managers Hold High Expectations For Mobile Managed Travel
A strong economy is causing an uptick in business travel, which, of course, is great news for the hospitality industry. About half of business travelers made 10 or more trips in 2013, with that number expected to steadily increase. But exactly what makes the business traveler tick? How can hotel managers anticipate their wants and… Continue Reading Four Surprising Habits of Hotel Business Travelers
These days, hospitality and social media go hand in hand. When implemented effectively, social media not only keeps the buzz going about your brand, it also keeps guests coming back – to your "page" and your property – for more! Who's doing it right when it comes to social media marketing? Hotels of all sizes… Continue Reading Hotel Marketing Part 3: We «Like» These Best Practices In Hotel Social Media
