Todd Davis, Choice Hotels’ chief information officer, who worked with Gorman to develop Choice Hotels’ property-management system, said he has always seen a correlation between the management of single-family rentals, multifamily housing and hotels. He also heads SkyTouch Technology, a spinoff of Choice Hotels, which sells the platform to other hotel operators.
Single-family rental companies are now interested in how hotels have used data and algorithms to predict consumer demand to optimize their inventory and prices to increase revenues, Davis said.