4 Key Factors Driving U.S. Hotel Profitability in 2015
Could it be raining RevPAR? Hoteliers may want to do break out their umbrellas upon hearing the hospitality forecast for 2015. Experts predict they will see ADR (average daily room rate) growth driving RevPAR (revenue per available room) in record numbers throughout the coming months. Below, SkyTouch Technology shares four [...]
Money Talks! What’s the Latest Hotel Industry Payment Lingo?
Technology is fueling changes across the board -- the cloud, big data, and mobile apps, are some of the biggest influences disrupting the hospitality industry. Add the payment space to this list! SkyTouch Technology has compiled a roundup of the payment lingo hoteliers and guests will be buzzing about in [...]
Cloud Migration Decision Factors Infographic
Cloud Decision Factors Infographic - SkyTouch Technology
Connect Better with Hotel Guests – Enhance the Digital Experience
Our digitally charged climate is dramatically changing guest travel habits and preferences. Studies show that 70 percent of total travelers consider their “digital experience” important, with roughly 85% using their smartphones when traveling. Free WiFi no longer suffices; guests have rising expectations for their digital hospitality experiences and hotels who [...]
Why Hotels Should Raise Room Rates in 2015
Hospitality projections look fantastic for the coming year! With increases in both occupancy and traveler demand, hoteliers will see rate improvements of roughly 4-7 percent! How can hotels leverage this upswing to maximize their sales and profits? SkyTouch Technology shares the following tips: Ramp up Sales! The market is there… [...]
New Technologies are Changing the Travel Experience!
Today’s travelers already won’t leave home without their cell phones and tablets, but this “device-dependent” mindset will skyrocket in 2015 and beyond! Studies show that mobile use is on the rise among every travel demographic. SkyTouch Technology predicts that this trend, coupled with new technology developments, will continue to shape [...]
Hotel Tech Innovations that Go Beyond the Hotel PMS
Hotels of all types and sizes are migrating to the cloud for their property management needs. While cloud PMS technology may takes center stage in the hospitality arena, it’s important to recognize that emerging technology trends are proving that potential exists beyond the PMS. In 2015 and beyond, hotels will [...]
Hospitality CIOs Are Embracing the SaaS Model
Hospitality CIOs are embracing the cloud and the preferred Software-as-a-Service (Saas) model. This forward-thinking mindset is a GOOD thing for the hospitality industry! However, SkyTouch Technology and other best-of-breed vendors share the following advice with CIOs: leave the technology to vendors! Today’s dedicated vendors have spent at least a decade [...]
Industry News Flash: Amazon Enters the Hotel Distribution Arena
Industry News Flash: Amazon Enters the Hotel Distribution Arena One of the biggest industry disruptions in 2015 could potentially be the emergence of e-commerce giant Amazon as a hotel booking and distribution player. With Expedia, Priceline and other OTA powerhouses currently dominating the distribution landscape, analysts are expecting Amazon to [...]
What Hospitality CIOs are Saying… and Why Stakeholders are Listening!
What Hospitality CIOs are Saying… and Why Stakeholders are Listening! With technology now considered a “front-end” asset, hospitality CIOs are finding themselves thrust further into the spotlight. After all, they represent the link between technology and business, imparting their IT knowledge upon stakeholders to help their properties maintain a competitive [...]
Use Your Hotel PMS to Compete Globally
Use Your Hotel PMS to Compete Globally Connecting guests with hotels used to be all about catchy advertising campaigns and splashy marketing promotions. In today’s competitive, mobile-drive hospitality marketplace, hotels need to ensure that their online presence helps drive bookings, both locally and on an international scale. If travelers can’t [...]
4 Steps to Attract Hotel Guests Seeking the Great Outdoors
Outdoor recreation can be a big breath of fresh air for hoteliers, bringing in $646 in total consumer spending (with 80% allotted toward travel and lodging). Are you making an effort to market to this significant segment of guests? Recognize that the great outdoors can bring potential guests (and dollars!) [...]
Three Hotel Pricing Myths Debunked
When it comes to setting competitive hotel rates, industry experts caution it’s best NOT to follow the crowd. Contrary to popular belief and practice, setting pricing based solely on analysis of competitor pricing, or “comp sets,” can actually lead to a reduction in hotel revenue. SkyTouch Technology encourages hoteliers to [...]
Drive RevPAR Growth With the Right Cloud Hotel PMS
Leading research group STR’s Q3 findings indicate great news for hoteliers in the area of RevPAR (revenue per available room) growth, revealing an impressive 9.2% increase. The right cloud hotel PMS can play a significant role in helping hotels of all types achieve RevPAR growth. SkyTouch Technology recommends that hotels [...]
Top Hospitality Meeting & Event Trends for 2015
Top Hospitality Meeting & Event Trends for 2015 What are the key hotel meeting and events trends, demands, and needs that will be hot in 2015? SkyTouch Technology shares a menu of predictions to help your hotel keep profitability and innovation in mind when planning meetings and events in the [...]