Your 2015 Hospitality Meetings & Events Forecast
Which hospitality industry events will be well attended in 2015? How will participation differ from region to region? According to the Global Business Travel Association (GBTA), the forecast looks positive. Findings show that solid economic growth will contribute to overall healthy participation in key meetings and events scheduled for the [...]
Hotel Guests And Managers Hold High Expectations For Mobile Managed Travel
With mobile bookings expected to more than double in the next two years, the hospitality market has high expectations for mobile managed travel. Hotel guests are taking full advantage of the latest apps to ease and enhance their travel experience while managers are using digital technologies to help control their [...]
Four Surprising Habits of Hotel Business Travelers
A strong economy is causing an uptick in business travel, which, of course, is great news for the hospitality industry. About half of business travelers made 10 or more trips in 2013, with that number expected to steadily increase. But exactly what makes the business traveler tick? How can hotel [...]
What Can Dynamic Rate Marketing Do For Hoteliers And Travel?
It seems like today's well-connected travelers literally have the world at their fingertips. With a touch or a click, they can easily access hotel pricing and availability to book on the spot. Enter Dynamic Rate Marketing (DRM). This next-generation marketing technique gives hoteliers the ability to adjust rates in real-time [...]
Hospitality Hotel Revenue Management Drivers ROI
What motivates a potential guest to book a room at your hotel vs. your competitor's property? Interpreting this is the key to hospitality revenue management, a concept which has revolutionized the hotel industry. The consumer's ability to shop and compare room rates online has generated increased competition for price and [...]
Hotel Marketing Part 3: We «Like» These Best Practices In Hotel Social Media
These days, hospitality and social media go hand in hand. When implemented effectively, social media not only keeps the buzz going about your brand, it also keeps guests coming back – to your "page" and your property – for more! Who's doing it right when it comes to social media [...]
Hotel Marketing Pt. Two- 3 Ways Your Hotel Should Be Using Social Media NOW!
Social media is on the rise in the hospitality industry! With good reason. It has become both a powerful marketing tool to engage with customers as well as a barometer for gauging their preferences and satisfaction. Whether your brand already has an established social media presence or is still finding [...]
Hotel Marketing: «Follow» These Social Media Stats To Gain ROI
What is one of the biggest sources of direct revenue for hotels? The answer may surprise hotel managers… word of mouth! In today's digital age, the real measure of ROI boils down to how often guests are sharing information about your hotel with their "friends" and "followers" on prevalent social [...]
Digital Innovations In Hospitality- The Finale: Part 3
Part 3: Hoteliers: Digital innovations in Hospitality Technology to help hoteliers work smarter, more efficiently Digital innovations in hospitality technology are taking the hotel industry to the next level, dramatically impacting the ways hotels attract and engage guests. But how are the latest technologies benefiting hoteliers themselves? In a variety [...]
Digital Innovations In Hospitality- Three Key Ways to Infuse Technology into Hotel Operations
Part 1: Three Key Ways to Infuse Technology into Hotel Operations From check-in to check-out, digital innovations have the potential to enhance every aspect of the guest experience. Many forward-thinking hoteliers are leveraging cutting-edge technologies and platforms in order to remain competitive in the digital age of hospitality. Following are [...]
Digital Innovations In Hospitality: Hoteliers, What is your Digital Innovation IQ?
Part 2: Hoteliers: What is your Digital Innovation IQ? What is your digital innovation IQ? Are you doing everything you can to leverage technology in order to meet your guests' expectations and run your property more efficiently? According to a digital IQ study by think tank L2, 38% of hospitality [...]
Be A Trailblazer When It Comes To Driving Guest Loyalty
A Deloitte study of hotel loyalty shook up the industry by revealing that only 8 percent of respondents were completely loyal to the same hotel brand. Gasp! Are hotel loyalty programs still worth the cost to hoteliers? Or are there better ways to woo and retain customers? The Deloitte study [...]
Hotels, Find Out More About Savvy Millennial Travelers
Hoteliers take note! Millennials – also known as the "NOW" Generation -- will account for nearly half of the workforce by 2020. And they are truly a force to be reckoned with “NOW.” Hoteliers who can understand and address their unique needs and purchasing habits will have a clear competitive [...]
Hotels Enable Digital Mobile Check-Ins
Digital check-in service is quickly becoming an essential element in hotel hospitality. Many of the world’s largest hotel brands are embracing a variety of new technologies that are changing the way guests arrive at hotels. New services have emerged including smartphone check-in, digital kiosks and keycodes sent directly through email [...]
SkyTouch Hotel OS -«20 Most Promising Solution Providers» By CIO Review
SkyTouch is honored that we have been selected as one of the “20 Most Promising Solution Providers in Travel & Hospitality” by CIO Review. Selection criteria for this distinction included ability to streamline operations in integrated and innovative ways and dedication to enhancing ‘Guest Experience’. See our cover feature and [...]